Essays about: "ethos pathos logos"

Showing result 21 - 25 of 26 essays containing the words ethos pathos logos.

  1. 21. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

  3. 22. Environmental Sustainability Reporting - Development in Sweden 1998-2008

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Michaela Erlandsson; Mattias Olinder; [2009-08-18T10:58:45Z]
    Keywords : ;

    Abstract : The Background of the thesis starts with the fact that environmental issues have grown progressively in the consciousness of the global community, which has turned its eyes to the corporate world and its impact on the environment. Various stakeholders have to an increasing extent requested the corporations to report on these issues, but since there have been no legislation or guidelines on the subject historically; there has been a vigorous debate on how and what to report. READ MORE

  4. 23. OBAMA. IN HIS OWN WORDS : THE CANDIDATE AND THE PRESIDENT

    University essay from Medier och kommunikation

    Author : Julian Menz; [2009]
    Keywords : Logos; pathos; ethos; framing; identity; context; audience; media.;

    Abstract : Purpose/Aim: To study the rhetorical changes in the speeches of Barack Obama from being a presidential candidate to being the President. Material/Method: A rhetorical analysis of two defining speeches using logos, pathos and ethos in conjunction with framing and identity. READ MORE

  5. 24. Persuading the Public : A Linguistic Analysis of Barack Obama’s Speech on “Super Tuesday” 2008

    University essay from Engelska

    Author : Mikael Assmundson; [2008]
    Keywords : Barack Obama; Obama; linguistics; linguistic; lingvistik; persuasion; övertalning; speech; tal; analysis; politics; political; politik; rhetoric; retorik; ethos; pathos; logos; Aristotelian;

    Abstract : This essay examines the persuasive side of language in a speech given by Senator Barack Obama on Super Tuesday in February 2008. It studies how Senator Obama utilizes language to convince and persuade his audience. READ MORE

  6. 25. 4/11 : Bias in the british press  Us election 2008

    University essay from Medier och kommunikation

    Author : Julian Menz; [2008]
    Keywords : Bias; Gatekeeping; Framing; Rhetoric; Logos; Pathos; Ethos; Liberal; Conservative.;

    Abstract : Purpose/Aim: To study the existence and level of bias in British press coverage of the 2008 US presidential election. Material/Method: A rhetorical analysis of 20 newspaper articles dealing with the election taken from The Guardian (liberal) and The Daily Telegraph (conservative) newspapers over a fiveday period up to and including the election. READ MORE