Essays about: "Professionalisation of political communication"
Found 1 essay containing the words Professionalisation of political communication.
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1. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE
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