Essays about: "example of market oriented companies"
Showing result 6 - 8 of 8 essays containing the words example of market oriented companies.
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6. Franchisees - a new segment for Swedbank? : a qualitative study of how banks work with market segmentation
University essay from Handelshögskolan vid Umeå universitetAbstract : The finance industry has been rather slow adopting a customer oriented approach and instead had more of a transaction oriented approach having largely undifferentiated markets. During the last two decades the world’s finance industry has been undergoing a process of transformation set off by the deregulations, internationalisation and technological change. READ MORE
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7. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE
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8. A Study of Entrepreneurship in the Computer Game Development Industry
University essay from Företagsekonomiska institutionenAbstract : This study aims to explain the situation in the Swedish CGDI (Computer Game Development Industry) today, question the role entrepreneurship as an economic force might have played for the development of the Swedish industry and what should be emphasized among game developing firms for future growth. The result shows two sides of the matter as there is an ongoing consolidation in the CGDI, on a Swedish as well as on an international level, at the same time as the industry is diversifying through new platforms for gaming and firms that niche themselves by for example specializing on smaller parts of game production. READ MORE
