Essays about: "factors affecting coca cola company"

Found 2 essays containing the words factors affecting coca cola company.

1. 1. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE

3. 2. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

   University essay from Lunds universitet/Juridiska institutionen

   Author : Beata Faracik; [2002]
   Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE