Essays about: "franchise thesis for business"

Showing result 11 - 15 of 16 essays containing the words franchise thesis for business.

1. 11. Challenges of a social enterprise expanding through franchising: is social franchising really different? An explorative case study of a social enterprise SolarNow

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marzena Studniarska; [2013]
   Keywords : social entrepreneurship; franchising; social franchising; expansion; challenges;

   Abstract : The aim of this study is to investigate the challenges that a social enterprise can experience when franchising through an explorative case of a Dutch social enterprise operating in Uganda - SolarNow, which aims to provide access to affordable energy in the rural regions of the country. The theory argues that social enterprises can experience different or additional difficulties when franchising because of their specific nature. READ MORE

3. 12. Innovation within Fast Food Restaurants : The role of the local restaurant management

   University essay from IHH, Företagsekonomi

   Author : Henrik Antonsson; Lukas Engström; Vytautas Verbus; [2011]
   Keywords : Innovation; Fast Food Restaurants; Local Management; Franchise; Company Owned; Self-Service Technology;

   Abstract : Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. READ MORE

4. 13. The Room for Franchisees' Entrepreneurial Behaviour In a Standardized Business Format Franchise ~A case study of Make Up Store~

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jelena Jovanovic; Diana Takács; [2011]
   Keywords : entrepreneurial behaviour; franchisee; business format franchise;

   Abstract : This thesis analyzes the room for exerting entrepreneurial behavior in a standardized business format franchise. It aims to answer the research question: "In business format franchising, is there room for exerting entrepreneurial behavior of a franchisee and in which non-standardized components of the business format can it be exerted . READ MORE

5. 14. Horizontal Brand Extension and Customer perception

   University essay from

   Author : Khalid Khan; Rattanawilai Janthimapornkij; [2011]
   Keywords : ;

   Abstract : Company use different method for extended their business to different market and to different segment. They use different method; brand extension is one of popular strategy for extension of business. Brand extension does not become successful for every brand, it is very risky. READ MORE

6. 15. The Race to the Bottom - A Study of the Consequences of ECJ Case Law and the Freedom of Establishment

   University essay from Lunds universitet/Juridiska institutionen

   Author : Miriam Laksman; [2009]
   Keywords : Konkurrensrätt; EG-rätt; Law and Political Science;

   Abstract : Nationals of Member States, including companies and firms that are formed in accordance with the laws of a Member State, are granted the right to freedom of establishment through Art 43 and 48 in the EC Treaty. However, as the legal situation appears today, this freedom of establishment is restricted. READ MORE