Essays about: "franchisee"

Showing result 1 - 5 of 12 essays containing the word franchisee.

1. 1. Adopting robots in an IT service desk: A qualitative study on critical success factors for adoption of RPA within IT service desks

   University essay from Lunds universitet/Institutionen för informatik

   Author : Irma Vajraca; Lovisa Nilsson; [2023]
   Keywords : Robotic process automation; IT service desk; critical success factors; technology adoption; Business and Economics;

   Abstract : Since Robotic Process Automation (RPA) is expected to have the potential of bringing substantial benefits to many of today’s businesses, RPA initiatives are taking an increasingly bigger role in various organizations. Previous research has identified a lack of guidelines in successfully adopting RPA. READ MORE

3. 2. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

4. 3. Following the Recipe Brings Franchisees to the Table : A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Matilda Engblom; Katarina Nyberg; [2019]
   Keywords : Spend Analysis; Franchising; Consolidation; Purchasing Cost Savings; Franchisor-franchisee relationship; Regain Insight and Control;

   Abstract : Course: Degree Project in Supply Chain Management, the Business Administration and Economics Programme, 4FE19E Authors: Matilda Engblom and Katarina Nyberg Supervisor: Arash Kordestani Examiner: Helena Forslund Title: Following the Recipe Brings Franchisees to the Table - A Case Study Consolidating Purchasing and Calculating Cost Savings at Franchisees Background: As a franchisor, Company X does not have insight or control in purchasing at their franchisees. Spend analysis is a tool used to identify current purchased volumes and costs. READ MORE

5. 4. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

6. 5. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mattsson Frans; Swedenborg Jesper; [2015]
   Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE