Essays about: "globalization online"

Showing result 1 - 5 of 50 essays containing the words globalization online.

1. 1. Using an Online Learning Tool to Increase Digital Literacy in Rural Areas of Mozambique : A Minor Field Study

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Annika Fredin; Milton Ndiaye; [2023]
   Keywords : ;

   Abstract : This thesis examines the possibility of increasing digital literacy in the rural communities of Mozambique through the implementation of a digital learning tool. The study was conducted in collaboration with the non-profit organization Project Vita with the aim of creating higher living standards for the people of Mozambique. READ MORE

3. 2. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Gustav Sjöstedt; Sara Mannerford; [2023]
   Keywords : Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

   Abstract : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. READ MORE

4. 3. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

5. 4. Activism in MMORPGs: A case studyof the MapleStory player boycott

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Tanzila Hakeem; [2022]
   Keywords : Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Abstract : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. READ MORE

6. 5. Assessing English Proficiency in the Age of Globalization : The Case of IELTS

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Bahman Mehraban; [2022]
   Keywords : Globalization; General Training IELTS; LOCNESS Corpus; Coh-Metrix;

   Abstract : This study investigates the use and relevance of the most widely used test of English proficiency in the era of globalization, i.e. IELTS. It discusses different versions of the test along with their corresponding components. READ MORE