Essays about: "how to market new product development"

Showing result 6 - 10 of 287 essays containing the words how to market new product development.

1. 6. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Julia Jonsson; Hildegunn Strand; [2023]
   Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

   Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

3. 7. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

4. 8. Rapid expansion of roof mounted PV systems in commercial facilities - How can they be insured?

   University essay from Lunds universitet/Riskhantering (CI); Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Erik Lindén; [2023]
   Keywords : PV system fires; PV component failures; PV regulations; future PV regulations; PV risk assessment; PV risk evaluation; PV insurance price; Technology and Engineering;

   Abstract : PV system components that are exposed to unmanageable strain can be overheated, which subsequently results in a fire ignition. Common failure factors are poor component quality, mechanical exposure due to natural phenomena and poor craftmanship. The underlying problem is that PV regulations are lacking in quality or are non-existent. READ MORE

5. 9. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

   University essay from KTH/Produktionsutveckling

   Author : Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
   Keywords : Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

   Abstract : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. READ MORE

6. 10. Increased Sustainability Through Circular Economy : A case study on how to increase the circularity performance of a global manufacturing enterprise

   University essay from Linköpings universitet/Industriell miljöteknik

   Author : Emma Larsson; Sofia Mattus; [2023]
   Keywords : Circular Economy; Framework; Implementation Model; Case Study; Circularity Practices;

   Abstract : Businesses are gradually extending their attention towards including sustainability activities in their business practices. Current linear approaches are outdated and new long-term sustainable options are being investigated. READ MORE