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Showing result 1 - 5 of 13 essays matching the above criteria.

1. 1. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Isha Grover; Ander Jauregui; [2023]
   Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

3. 2. Adverse Selection : The Effect of Short-Term Adverse Selection on the Swedish Stock Market

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Jonathan Nestenborg; Jonathan Erch; [2023]
   Keywords : abnormal volume; adverse selection; announcements; data analysis; information asymmetry; traded volume; Swedish stock market; t-test; regression.;

   Abstract : This paper aims to analyze the phenomenon of adverse selection of its presence and potential short-term impact on the Swedish stock market. Adverse selection refers to a situation where information asymmetry among market participants might lead to potential imbalances in information and unfairness among all market participants. READ MORE

4. 3. Exploring the Factors Influencing the Degree of Adherence to the Task Force on Climate-Related Financial Disclosures Recommendations in Climate Reporting : Evidence from Swedish Financial and Real Estate Companies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Agneta Myhrman; Ebba Petersson; [2023]
   Keywords : TCFD; Task Force on Climate-related Financial Disclosures; climate reporting; sustainability reporting; climate-related risks; climate-related opportunities; company-specific characteristics; TCFD; Task Force on Climate-related Financial Disclosures; klimatrapportering; hållbarhetsrapportering; klimatrelaterade risker; klimatrelaterade möjligheter; bolagsspecifika egenskaper;

   Abstract : Stakeholders' risk assessments are increasingly emphasising the importance of considering the risks and opportunities posed by climate change. Therefore, TCFD has published recommendations to standardise and compare the reporting of climate-related issues. Prior research has demonstrated a low level of TCFD recommendation adherence. READ MORE

5. 4. THE IMPORTANCE OF FORMULATING A UNIFORM STRUCTURE FOR NON-FINANCIAL REPORTING: A quantitative study based on the evidence from the automotive industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Asif Sarker; Mundi Mike-Hana Fongang; [2021]
   Keywords : Non-financial reporting; Sustainability reporting; Stakeholders; GRI; Automotive industry.;

   Abstract : Nowadays, sustainability has become a well-known and popular topic which has drawn the attention of many people worldwide. To fulfill their responsibility towards sustainability, the business world is shifting from an accounting-based accountability to an accountability-based accounting. READ MORE

6. 5. Cyber Risk Reporting of Large International Electric Utility Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elina Heidenborg; Laura Emilia Lappalainen; [2021]
   Keywords : cyber risk; risk reporting; electric utilities; Business and Economics;

   Abstract : The purpose of this study is to highlight and dig deeper into an increasingly relevant research area, cyber risk reporting practices. Cyber risk is one of the most significant concerns for businesses worldwide and of specific concern to the energy industry due to the vulnerability and importance of energy companies. READ MORE