Essays about: "internal marketing thesis communication"

Showing result 16 - 20 of 38 essays containing the words internal marketing thesis communication.

  1. 16. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

    University essay from Akademin för innovation, design och teknik

    Author : Susanna Stargård; Sara Hassan; [2013]
    Keywords : PSS; PSS development; performance measurements; success factors;

    Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

  3. 17. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

    University essay from IHH, Företagsekonomi

    Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
    Keywords : Word of Mouth marketing; Education and Training industry;

    Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process. Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE

  4. 18. How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget

    University essay from IHH, Företagsekonomi

    Author : Johan Rubertsson; Alexander Unger; [2011]
    Keywords : Market segmentation; Value-creation; Brand activation; Strategic marketing planning; Internal marketing; Product development; Market communication; Evaluation process;

    Abstract : Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. READ MORE

  5. 19. When change and communication collide : The necessity of international communication as a reaction to national change

    University essay from Ekonomihögskolan, ELNU

    Author : Johanna Augustesen; Janina Alisa Kappelhoff; [2011]
    Keywords : Communication; Change management; Branding; International marketing; Introduction of Tuition Fees; Swedish Academia;

    Abstract : Background: In June 2010, Swedish parliament decided that Swedish academia should compete with quality and introduce tuition fees for foreign students. This means that higher education will remain free of charge for citizens of EU/EEA and that third-country students will have to pay a tuition fee for studying in Sweden. READ MORE

  6. 20. Interface between the Marketing and Sales and Product development departments : A case study

    University essay from JTH, Industriell organisation och produktion; IHH, Informatik

    Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE