Essays about: "internal marketing thesis communication"

Showing result 11 - 15 of 38 essays containing the words internal marketing thesis communication.

  1. 11. Exploratory investigation into the practice of communicating to publics using English as a Lingua Franca (ELF) by Finnish companies

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Darren Ingram; [2017]
    Keywords : Business Communication; Globalization; English as a Lingua Franca; International Business; Linguistics; Marketing; Public Relations; Media Language;

    Abstract : This thesis examines public relations (PR) communications that use English as a Lingua Franca (ELF) from leading Finnish companies. It analyses a corpus of 90 press releases from 15 export-active companies for linguistic usage, drawing on elements of linguistic theory. READ MORE

  3. 12. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 13. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jenni Luhtio; [2015]
    Keywords : Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

    Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE

  5. 14. Architectural firm leading the construction process through interdisciplinary teamwork

    University essay from KTH/Fastigheter och byggande

    Author : Therese Ramqvist; [2013]
    Keywords : construction project management; design process; interdisciplinary teamwork; work process; combinatorial projects;

    Abstract : The purpose of this master thesis is to investigate how architects and project managers can improve their work process within an architecture firm, in order to become more competitive and cost efficient. To fulfil the purpose of the thesis, the research has been based on an interview study that draws upon the challenges the construction industry is currently facing, especially within architecture and project management, which means that firms working in the early phases of a project must do some changes in their work processes to meet those challenges. READ MORE

  6. 15. Bridging the gap : A feasibility study of a public showroom

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
    Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

    Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE