Essays about: "international business strategy"

Showing result 1 - 5 of 274 essays containing the words international business strategy.

  1. 1. Manufacturing Reshoring among Swedish Firms

    University essay from Uppsala universitet/Industriell teknik

    Author : Negar Ghasemi Rad; [2022]
    Keywords : reshoring; manufacturing; reshoring drivers and barriers; reshoring trend in Sweden; Swedish firms’ expectations; offshoring; location advantages;

    Abstract : Due to the global nature of business, the dispersion of international geographical activities has increased and location decision-making has become a critical strategic decision for companies. Recent research, on the other hand, has begun to report on an opposite movement. READ MORE

  2. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 3. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

  4. 4. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  5. 5. Challenges when introducing collaborative robots in SME manufacturing industry

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marie Schnell; [2021]
    Keywords : Human-robot collaboration; HRC; collaborative robots; cobots; SME; industry 4.0; smart industry;

    Abstract : Collaborative robots, cobots, are seen as an alternative to traditional industrial robots since they are more flexible, less space-consuming, and can share the workspace with human operators. For small and medium-sized enterprises, SMEs, the adoption still is in an early stage. READ MORE