Essays about: "international marketing case studies"

Showing result 16 - 20 of 44 essays containing the words international marketing case studies.

1. 16. The criteria used by students to select a university abroad : A case study on which factors are used by the international studentsto select a foreign university for studyingAuthors:

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Nicolas LEVESQUE; Caroline MALLARD; [2015]
   Keywords : Marketing; High Education; International students;

   Abstract : The result of the globalization is an intensification of the exchange of goods, capital,information and people between the countries from all over the world. Thus, to adapt to thisprocess, the demand on the labor market changes, skilled people and international knowledgeare required. READ MORE

3. 17. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE

4. 18. International conference site selection criteria : And a case study of Stockholm as an international conference city

   University essay from Högskolan Dalarna/Turismvetenskap

   Author : Moncef Henaien; Shalvi Sinha; [2014]
   Keywords : Congress tourism; Convention city; International destination selection; Association meeting planners; corporate meeting planners; Convention participation decision making; Destination image; Stockholm congress tourism;

   Abstract : The purpose of this thesis is to identify the destination site selection criteria for internationalconferences from the perspectives of the three main players of the conference industry,conference buyers (organizers and delegates) and suppliers. Additionally, the researchidentifies the strengths and weaknesses of the congress cities of Stockholm and Vienna. READ MORE

5. 19. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
   Keywords : Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

   Abstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE

6. 20. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

   University essay from Institutionen för marknadsföring (MF)

   Author : Innocent Chijioke Mbachu; [2013]
   Keywords : Business and Economics;

   Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE