Essays about: "international marketing case studies"
Showing result 11 - 15 of 44 essays containing the words international marketing case studies.
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11. Motivation as success factor for Entrepreneurs in rural areas of Sweden. : Case: Fotfavoriten AB, Nipsoft AB & Mickes Måleri i Ådalen AB
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : The aim of this paper is to answer to a research question: “How does the entrepreneur’s motivation affect the success of the company in rural areas?” The theoretical framework conducted for this study discusses rural entrepreneurship and motivation as a success factor. Relevant material for this study is gathered by utilizing the databases of Halmstad university and Google Scholar. READ MORE
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12. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity? Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE
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13. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. READ MORE
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14. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE
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15. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. READ MORE
