Essays about: "international marketing case studies"

Showing result 21 - 25 of 44 essays containing the words international marketing case studies.

1. 21. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

   University essay from Avdelningen för ekonomi

   Author : MICHAEL ERIKSSON; [2013]
   Keywords : Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

   Abstract : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. READ MORE

3. 22. Baking Dalarna's biking cake : Collaboration as a means for destination competitiveness, a case study of “Biking Dalarna"

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Jonathan Moshe Yachin; [2013]
   Keywords : Collaboration; Cluster; Destination competitiveness; Mountain biking tourism; Dalarna;

   Abstract : In the contemporary tourism industry, the competitive game is between destinations. Tourism operations struggle to remain competitive on the international market and their success depends to a large extent on other complementary and competing tourism organizations at the destination. READ MORE

4. 23. The importance of trust online: A study on building trust online for international workforce

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Susanne Björkman; [2013]
   Keywords : ;

   Abstract : In the last few years, increasing attention has been given to an international “war of talent”, where nations, cities and companies are competing against each other in order to attract, recruit and retain international workforce. Today, Stockholm City is hosts an international city information website, thus making it a marketing investment targeting the aforementioned target group of international workforce, or expatriates. READ MORE

5. 24. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

   University essay from Företagsekonomiska institutionen

   Author : Lili Cai; Yun Cao; [2013]
   Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

   Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

6. 25. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE