Essays about: "international marketing case studies"
Showing result 6 - 10 of 44 essays containing the words international marketing case studies.
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6. The oat growth : The way to grow an innovative firm on the European market
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm. Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm? Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE
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7. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE
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8. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE
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9. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -
University essay from Göteborgs universitet/Graduate SchoolAbstract : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. READ MORE
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10. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE
