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1. 1. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

   University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Author : Lina Karlsson; [2021-07-27]
   Keywords : COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

   Abstract : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. READ MORE