Essays about: "klimatrörelser"

Found 1 essay containing the word klimatrörelser.

  1. 1. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE