Essays about: "laddering interviews"

Showing result 1 - 5 of 13 essays containing the words laddering interviews.

  1. 1. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Nijat Jafarov; [2023]
    Keywords : ;

    Abstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE

  3. 2. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Ekeroth; Viktor Sandoff; [2023]
    Keywords : Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Abstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE

  4. 3. Underlying values and motivational factors of farmers : a study of Swedish farmers who use HVO in their productions

    University essay from SLU/Dept. of Economics

    Author : Louise Frostgård; Ellika Svensson Svenungsson; [2022]
    Keywords : biofuel; farmers motivations; HVO; laddering; means-end chain; pecuniary and non-pecuniary values; The Zaltman Metaphor Elicitation Technique; value theory;

    Abstract : The Swedish agriculture is yet to a large extent dependent on fossil fuels. In order to tackle climate change and attain the various environmental goals set by both public and private associations, there is an urgent need for the agricultural sector to transform to more sustainable production methods. READ MORE

  5. 4. Underlying motivational factors of farmers when acquiring arable land : a study in the region of Östergötland, Sweden

    University essay from SLU/Dept. of Economics

    Author : Emilia Kreutz; Ellinor Peterson; [2020]
    Keywords : farm business investment; laddering technique; means-end chain theory; ZMET;

    Abstract : The area of arable land is decreasing every year as a result of expanding cities or road networks, a fact affecting the farmers’ business possibilities. The farms in Sweden are simultaneously getting fewer but larger in size, the higher survival rate among the larger farms indicating that growing means surviving. READ MORE

  6. 5. Why do next generation farmers decide to invest in Farm businesses? : a means-end chain analysis of young Swedish farmers’ underlying values to invest in farm businesses

    University essay from SLU/Dept. of Economics

    Author : Johan Löfgren; Sebastian Olsson; [2019]
    Keywords : decision-making; farm business investment; laddering; means-end chain theory; personal value theory; young farmers;

    Abstract : The growing world population will lead to an increased demand for food in the future. Feeding the population is considered to be the main function of agriculture. Previous literature has concluded that the share of young farmers in Sweden is too low, this is referred to as the Young farmer problem. READ MORE