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Showing result 1 - 5 of 14 essays matching the above criteria.

1. 1. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
   Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

   Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

3. 2. LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Karl Isaksson; João Vitor Barroso França; Alex Josefsson; [2022]
   Keywords : Northvolt; Lithium-Ion Battery; SDG; Sustainability; Clean energy;

   Abstract : Date:                                       2022-06-01 Level:                                      Bachelor thesis in Business Administration, 15 cr Institution:                              School of Business, Society and Engineering, Mälardalen University Authors:                                 João Vitor Barroso França          Karl Isaksson            Alex Josefsson                                                 (99/04/01)                                (97/10/31)                 (95/09/08) Title:                                        LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt Supervisor:                              Konstantin Lampou Keywords:                               Northvolt, Lithium-Ion Battery, SDG, Sustainability, Clean energy Research question:                  How does a company in the Lithium-Ion Battery Industry contribute to affordable and clean energy for all? The case of Northvolt Purpose:                                  The purpose of this study aims at understanding what values and implementations Northvolt has in its business to integrate targets from the UN’s SDG number seven. Because of the complexity of the research area, the authors adopted an extensive literature review on articles concerning corporate social responsibility (CSR), sustainable development (SD), and Lithium-Ion batteries. READ MORE

4. 3. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
   Keywords : ;

   Abstract : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. READ MORE

5. 4. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
   Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

   Abstract : Date: 02.06. READ MORE

6. 5. Realizing Corporate Vision Through Balanced Scorecards

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Olof Hällman; Roman Alam; [2015]
   Keywords : Balanced Scorecards; Performance Measurement; Corporate Vision; Key Performance Indicators; Strategy;

   Abstract :   "Realizing corporate vision through balanced scorecards" Date: May 28, 2015 Level: Bachelor thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Roman Alam Olof Hällman July 2, 1987 May 11, 1989 Title: Realizing corporate vision through balanced scorecards Supervisor: Magnus Hoppe Keywords: Balanced scorecards, corporate vision, key performance indicators, performance measurement, strategy. Research question: Why are balanced scorecards implemented and how are they adapted and developed? Purpose: The purpose of this thesis is to describe what reasons companies claim for implementing balanced scorecards and how these companies adapt and develop the scorecards. READ MORE