Essays about: "location-intensive soft services"

Found 1 essay containing the words location-intensive soft services.

  1. 1. Intra-firm knowledge transfer-a qualitative case study of knowledge transfer and its implications in a soft service firm

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Denitsa Zheleva; Alexandra Viklund; [2014]
    Keywords : Knowledge transfer; franchise network; grounded theory; formal and informal networks; location-intensive soft services; fast food;

    Abstract : The following case study aims to explore the knowledge transfer and its implications in the context of a soft service firm. The complexity of knowledge itself and the knowledge transfer process in service firms brings new challenges. The phenomenon was investigated by the application of grounded theory. READ MORE