Essays about: "luxury industry"

Showing result 36 - 40 of 84 essays containing the words luxury industry.

  1. 36. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

  3. 37. An Ex-Post Utilization Study of the Sino-Swiss Free Trade Agreement in the Swiss Watch Industry

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Lauro Daniele Muff; [2019]
    Keywords : Bilateral Trade; Free Trade Agreement; SSFTA; Watchmaking; Utilization Rate; Business and Economics;

    Abstract : This thesis contributes to the growing body of literature which examines the utilization of Free Trade Agreements (FTAs). The Sino-Swiss Free Trade Agreement (SSFTA) was not only China’s first FTA with a continental European country, but also a milestone for the Swiss foreign policy. READ MORE

  4. 38. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

  5. 39. There’s a Snake in My Boot!

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Keywords : Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Abstract : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. READ MORE

  6. 40. The Beach Belongs to Us! Local perceptions of the high dollar tourism industry and coastal development in Barbados from an Environmental Justice perspective

    University essay from Lunds universitet/LUCSUS

    Author : Caroline Harding; [2019]
    Keywords : Sustainability Science; Environmental Justice; Coastal Development; Local Communities; Perceptions; Participation; Climate Change; Tourism; Barbados; Social Sciences;

    Abstract : Since the rise of the tourism industry in Barbados in the 1960s a vast emphasis has been placed on expanding high dollar luxury tourism that is targeted towards specific social and economic classes in order to maintain foreign exchange. The majority of this high dollar tourism development has been predominately concentrated on the diminishing western coastlines of Barbados. READ MORE