Essays about: "luxury industry"

Showing result 26 - 30 of 84 essays containing the words luxury industry.

  1. 26. Unrequited Luxury Love: A story about how luxury met the internet

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalie Eriksson; Amanda Lindsjöö; [2020]
    Keywords : Luxury; representations; narratives; fictional expectation; promissory organizations;

    Abstract : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. READ MORE

  3. 27. The Art of Scarcity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Brüchert; Lorenzo Dirksz; Nsunge Kaniki; [2020]
    Keywords : Scarcity; Luxury Branding; Fashion Branding; Contemporary Art; Limited Editions; Business and Economics;

    Abstract : The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases. READ MORE

  4. 28. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 29. The designer perspective: Opportunities and Obstacles toward circular fashion

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Sophie Joyce Ridler; [2020]
    Keywords : Sustainable development; transformation; circular fashion; circular economy; designers; design for lifecycle; leverage points; systems thinking;

    Abstract : Circular fashion has become a favoured option for the fashion industry to transition toward as the fast fashion industry becomes unsustainable. Current research within academia, business and policy focuses on the lifecycle stages of the garments, with the designer and design phase in focus. READ MORE

  6. 30. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE