Essays about: "managing media company"

Showing result 1 - 5 of 19 essays containing the words managing media company.

  1. 1. Business Operations in Armed Conflicts : An analysis of the criminal responsibilities of business executives operating in high-risk contexts

    University essay from Försvarshögskolan

    Author : Emuesiri Akpere; [2023]
    Keywords : International Criminal Law; Complicity; Business; Armed Conflicts; Internationell straffrätt; medverkan; affärer; väpnade konflikter;

    Abstract : The involvement of multinational corporations, international traders, transporters, processors, and retailers has a crucial significance in high-risk contexts there is a wide range of commercial activities that can make economic actors criminally responsible for gross violations of international humanitarian law and human rights: this includes the sale of weaponry, pillaging or commercial transactions unrelated to war. Allowing companies and their managers to shield themselves is harmful to the development of international law. READ MORE

  3. 2. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Landgren; Martina Lidberg; [2021]
    Keywords : eWOM; managing negative eWOM; proactive strategies; reactive strategies;

    Abstract : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. READ MORE

  4. 3. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Wencke de Vries; [2021]
    Keywords : Facebook; discourse analysis; strategic communication; corporate hypocrisy; perception; Social Sciences;

    Abstract : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. READ MORE

  5. 4. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dora Filipovic; [2020]
    Keywords : Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

    Abstract : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE

  6. 5. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE