Essays about: "market creation"

Showing result 16 - 20 of 717 essays containing the words market creation.

1. 16. Cross-border Merger and Acquisitions: “The impact of tonality and effective communication on performance for acquiring firms” A study of Swedish companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elizabeth Ramirez Garcia; Muskan Mathur; [2023]
   Keywords : Merger and Acquisition; M A; Acqusiition; Value Creation; Tone; Tonality; Firm Performance; Profitability; Announcement; Press Release; Communication; Financial Communication:; Business and Economics;

   Abstract : The research examines the effect of tonality on cross-border mergers and acquisitions (M&A) based on press release announcements. The impact of effective communication, tonality, and positive and negative words on the investor's behaviour and firm performance will be analysed to understand the impact on internal and external stakeholders. READ MORE

3. 17. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

4. 18. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 19. A Way to Find Work in Sweden : A Study of Highly Educated Non-EU Immigrants' Labor Market Integration Through the Jobbsprånget Internship Program.

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Mai Ruby; [2023]
   Keywords : social networks; integration; Jobbsprånget; immigrants; Labor market; internship.;

   Abstract : This thesis investigates the labor market integration of highly educated non-EU immigrants in Sweden, with an emphasis on the successes and shortcomings of the Jobbsprånget program. The research intends to offer insight on the processes and dynamics that lead to effective integration by drawing on the theories of human capital, social networks, and social capital. READ MORE

6. 20. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

   University essay from Lunds universitet/Produktionsekonomi

   Author : Philips Pham; [2023]
   Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

   Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE