Essays about: "fashion advertising"

Showing result 1 - 5 of 37 essays containing the words fashion advertising.

  1. 1. Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Thi My Huyen Tran; [2020]
    Keywords : Cultural Sciences;

    Abstract : Due to the social revolution, social issues such as racism, human justice and cultural appropriation have evolved rapidly and included in many aspects of life. Brands are taking advantage of cultural values and/ or artifacts to promote for their equities yet acknowledging the possible backfire that would damage their reputation. READ MORE

  2. 2. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi; Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

  3. 3. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : KATHARINA EVELINE STUMP; [2020]
    Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

    Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

  4. 4. A study on 2D advertisements in mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi; Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality; Advertising; User attitudes; User experience; 2D advertising; Virtual reality development; Interview study; Survey; Mobile vs Virtual Reality; Advertisements in mobile; Advertisements in virtual reality; Advertising effectiveness virtual reality games; Advertising effectiveness mobile games;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

  5. 5. The language of non-commercial advertising: A pragmatic approach

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Anna Rath Foley; [2020]
    Keywords : Advertising; Attention-seeking function; Informing function; Non-commercial advertising; Persuading function; Pragmatics; Relevance Theory;

    Abstract : The current study has explored the language of 30 non-commercial advertisements, both quantitatively and qualitatively, within the framework of pragmatics. The main incentive was to conduct an investigation into how the advertiser working with such a philanthropic genre employs attention-seeking, informing and persuading functions when she communicates with her audience. READ MORE