Essays about: "market positioning research thesis"

Showing result 16 - 20 of 37 essays containing the words market positioning research thesis.

  1. 16. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

  3. 17. Preserving Value, Enabling Continuity – Cultural Heritage Conservation and Co-curation with Indigenous Source Communities in a Contemporary Cultural Context

    University essay from Göteborgs universitet/Institutionen för kulturvård

    Author : Sara Gainsford; [2018-06-27]
    Keywords : conservation; co-curation; conservator liaison; source community; postcolonialism; continuity; objects collections; Sámi; Māori;

    Abstract : Conservation is part of a large historical and contemporary context in which cultural heritage is made. Cultural heritage preservation includes a multifaceted field including museology, archaeology, and social studies, amongst others. READ MORE

  4. 18. Industry 4.0: An Opportunity or a Threat? : A Qualitative Study Among Manufacturing Companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sven Venema; Albin Anger Bergström; [2018]
    Keywords : Industry 4.0; manufacturing industry; big data; CPSs; internet of things; cloud computing; business model; ;

    Abstract : Manufacturing companies are currently going through exciting times. Technological developments follow each other up in high pace and many opportunities occur for companies to be smarter than their competitors. The disruptive notion of these developments is so big that people talk about a new, fourth, industrial revolution. READ MORE

  5. 19. Cultural Differences and Trust : What can we learn from the distribution partnership between a Swedish startup and its Chinese distributor?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Chen Feng; Polad Azizov; [2018]
    Keywords : Culture; Change of cultural standpoint; Trust; Evaluation of trustworthiness; Startup; Distribution partnership; Risk; Company capabilities;

    Abstract : This thesis explores the interrelations between the cultural dimensions and the establishment of trust, within the context of foreign distribution partnerships. The empirical data of the research is based on the activities of a Swedish startup during its Chinese market entry. READ MORE

  6. 20. User perceptions of belt in seat installations : A comfort and mobility study

    University essay from Högskolan Väst/Avdelningen för maskinteknik och naturvetenskap

    Author : Hanna Karlsson; Hanna Tullock; [2017]
    Keywords : Automotive safety; belt comfort; belt in seat; mobility in seats;

    Abstract : This thesis' work has been conducted at and made possible by Autoliv Sverige AB in Vårgårda. The aim of this thesis is to study how the occupant experience of the belt changes when it is moved from a traditional installation point in the car's B-pillar, to the seat. READ MORE