Essays about: "marketing mix strategy master thesis"

Showing result 6 - 7 of 7 essays containing the words marketing mix strategy master thesis.

  1. 6. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Xiongyu Zeng; Yang Du; [2008]
    Keywords : Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

    Abstract : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. READ MORE

  3. 7. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Keywords : marketing strategies; wedding business; hotel;

    Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE