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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Nayema Taskin; [2023]
    Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

    Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

  3. 2. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

    University essay from KTH/Industriell Management

    Author : HAZAR KUTAY KIRISCIOGLU; [2013]
    Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

    Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

  4. 3. Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.

    University essay from KTH/Industriell Management

    Author : Maria Fernanda Eliopoulos; [2012]
    Keywords : New Service Development NSD ; Relationship Marketing; DMAIC OF Six Sigma; Critical To Quality CTQ ; Voice of the Customer VOC ; Customer Satisfaction; Scenario 1 “Standard Services”; Scenario 2 “Special Solutions”.;

    Abstract : Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. READ MORE

  5. 4. Social Network Analysis Utilizing Big Data Technology

    University essay from Avdelningen för datalogi

    Author : Jonathan Magnusson; [2012]
    Keywords : Social Network Analysis; Telecommunication Networks; Hadoop; Machine Learning;

    Abstract : As of late there has been an immense increase of data within modern society. This is evident within the field of telecommunications. The amount of mobile data is growing fast. For a telecommunication operator, this provides means of getting more information of specific subscribers. READ MORE

  6. 5. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE