Essays about: "New Service Development NSD"

Showing result 1 - 5 of 9 essays containing the words New Service Development NSD.

1. 1. Methods and challenges with NSD for small experiential service firms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jacob Benon; David Eliasson; [2022]
   Keywords : New Service Development; NSD; Small firms; Experiential Services; Challenges; Methods; Business and Economics;

   Abstract : Purpose of the study: To further generate an understanding of previous research on NSD challenges in small firms and NSD methods used by firms when developing new experiential services. Theory: Research on challenges faced by small firms with performing NSD and methods experiential service firms use to perform NSD. READ MORE

3. 2. Stimulating Innovation in New Service Development : User-Involvement in Small and Medium-Sized Web-Based Platform Service Companies

   University essay from Umeå universitet/Företagsekonomi

   Author : Abubakar Sada; Darein Wadeisa; [2016]
   Keywords : user-involvement; new service development; co-creation; collaborative innovation; user-generated content; user participation; small and medium-sized companies’ characteristics; web-based platform; user characteristic; virtual communities;

   Abstract : In this thesis, we present a review of the current practices of user involvement. Different methods and tools have proliferated for user-involvement, however, to comprehend the explicit features of a small and medium-sized web-based platform service companies, we contrast our findings with previous experiences and research of user involvement in big companies. READ MORE

4. 3. Customer Involvement in New Service Development - Organizational Implications and Challenges

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Daniel Andersson; Pontus Hjertqvist; [2015]
   Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

   Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

5. 4. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

   University essay from Institutionen för marknadsföring (MF)

   Author : Innocent Chijioke Mbachu; [2013]
   Keywords : Business and Economics;

   Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE

6. 5. STUDY OF INTEGRATED TICKETING SYSTEM OF PUBLIC TRANSPORT IN JAKARTA VS VARMLAND, SWEDEN : A Case Study of TransJakarta Busway and Commuter Train Jabodetabek with Varmlandstrafik AB and Karlstad Buss

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Teguh Himawan Ronggosusanto; [2013]
   Keywords : ;

   Abstract : The heightened mobility of people in the DKI Jakarta province andsurrounding area requires balance of the development public transport services.One of service attributes in public transportation is ticketing system. Currently,the ticketing system in Jakarta needs to be improved and still not integrated. READ MORE