Essays about: "media in our life"

Showing result 1 - 5 of 107 essays containing the words media in our life.

  1. 1. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  3. 2. "Life is better when you girlboss together" : Building a Safe Space Within the Digital Sphere, a Case Study

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Maylis Aledo; [2023]
    Keywords : Girlhood; Girl Culture; Girl Bloggin; Discord; Social Media; Lana Del Rey; Popular Culture;

    Abstract : The study is located in feminist studies through the lens of cultural theory, more specifically in the area of "Girlhood studies", developed in the 1990s. The development of the field correlates with the rise of cultural goods targeted at girls: movies, music, and magazines as well as the development of teenagehood as an identity of its own right. READ MORE

  4. 3. Pixels to Purls : Unravelling the Revival of Knitting in the Digital Age

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Niemelä; [2023]
    Keywords : Knitting; Online communities; Participatory culture; Knowledge sharing; Stickning; Onlinenätverk; Delaktig kultur; Kunskapsdelning;

    Abstract : Denna studie utforskar återuppträdandet av stickning som en populär aktivitet och den roll som online-plattformar spelar för att stödja och upprätthålla denna trend. Genom intervjuer med stickare och analys av online-gemenskaper för stickning visar studien att stickning har upplevt en återkomst på grund av dess nostalgiska och terapeutiska drag, vilket främjar kreativitet, gemenskap och en känsla av samhörighet. READ MORE

  5. 4. Detection of suicidal ideation in written communication

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Melina Bernsland; [2023]
    Keywords : Suicidal ideation; machine learning; RoBERTa;

    Abstract : Suicide remains a global cause of mortality, presenting challenges in detection and prevention despite known warning signs. This work aimed to improve personal security management by leveraging machine learning advancements to identify suicidal ideation in written communications. READ MORE

  6. 5. China's elderly trapped in the digital age : A qualitative study on the elderly in a fourth-tier city

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Siyu Xu; [2023]
    Keywords : Chinese elderly; ICTs; digital divide;

    Abstract : China is moving into an aging society, and the quality of life of the elderly has become a topic of public concern. With the development of ICT technology, China’s digital level is increasing, and there is a digital literacy gap between the young and the elderly, and the intergenerational digital divide is widening. READ MORE