Essays about: "media preference"

Showing result 1 - 5 of 48 essays containing the words media preference.

  1. 1. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

  3. 2. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  4. 3. Evaluation of ambisonic microphone techniques in conjunction with spot-microphones for 360-degree video within an acoustic environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linus Sjöholm; [2023]
    Keywords : ambisonics; media; microphone; microphone technique; 360-degree video; audiovisual;

    Abstract : In recent years, the popularity of 360-degree video paired with 1st order ambisonic audio has seen a rise on different social media platforms online. Due to this increase in popularity, many new ambisonic microphones have been developed and are now available on the market. READ MORE

  5. 4. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  6. 5. How does previous experience affect preference in an environment for outdoor recreation? : using the PSD model to identify environments for different outdoor recreation needs

    University essay from SLU/Dept. of People and Society

    Author : Sanna Almqvist; [2022]
    Keywords : outdoor recreation; experience; preference; perceived sensory dimensions; affordances; restoration;

    Abstract : This study investigates how previous experience affect preference of environments for outdoor recreation. The Perceived Sensory Dimensions model was used to categorise perceived qualities at preferred places. A survey with 10 questions was sent out in social media and in a newsletter to all members of the Swedish Outdoor Association. READ MORE