Essays about: "modes of entering foreign market"

Showing result 11 - 15 of 24 essays containing the words modes of entering foreign market.

  1. 11. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  3. 12. SMEs modes of entering in China : A Multiple Case Study of Swedish firms entering in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victor Carlsson; Mohammad Khan; [2014]
    Keywords : Small and Medium Enterprises SMEs ; Entry mode; Market entry; China; External;

    Abstract : Purpose - The purpose of this research is to investigate market entry modes selection of Swedish SMEs concerning their entry in Chinese market. The information we extracted from various Swedish SMEs may to some extent functional to other Swedish SMEs as well while seeking to enter in the foreign market. READ MORE

  4. 13. Mode of Entry into Foreign Markets : a Study of Antecedents and Performance Associations

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Tobias Pehrsson; [2014]
    Keywords : Entry mode; organizational capabilities; institutional theory; post-entry performance;

    Abstract : Export is an important strategy for firms to grow, yet researchers tend to ignore how firms can exploit and develop their resource-based capabilities to improve export performance. Building on the Organizational Capability (OC) perspective, this study develops a novel approach on ways to improve export performance. READ MORE

  5. 14. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    University essay from Institutionen för marknadsföring (MF)

    Author : Sebastian Laier; Marieke Schramma; [2013]
    Keywords : SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Abstract : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. READ MORE

  6. 15. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

    University essay from IHH, Marketing and Logistics

    Author : Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
    Keywords : Psychic distance Internationalization processes PEN Entry mode Networks;

    Abstract : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. READ MORE