Essays about: "modes of entering foreign market"

Showing result 16 - 20 of 24 essays containing the words modes of entering foreign market.

  1. 16. Internationalization of service firms : Case study of Swedbank and SEB Bank

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Adela Negru; Yuliya Mazhyrina; [2012]
    Keywords : banks; internationalization; Swedish banks;

    Abstract : Rapid internationalization of economic activities takes an important place in the last decades in the world economy. Services make a huge contribution to the international trade and their expansion grows constantly. READ MORE

  3. 17. Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Berkan Basören; Michael Olugunna; [2012]
    Keywords : ;

    Abstract : Globalization has reduced the significance of geographical boundaries. Companies that successfully establish themselves in foreign markets experience many benefits. One of the key decisions in the process of foreign market entry is selecting market entry modes since selection of entry modes is a significant determiner in the success of company. READ MORE

  4. 18. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  5. 19. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  6. 20. Expanding a market abroad : A French company in Scandinavia

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo Guyader; Zheng Dong; Thomas Croizat-Viallet; [2011]
    Keywords : SME; entry mode; export;

    Abstract : Purpose - The aim of this paper is to increase the understanding of foreign market entry among SMEs. The model of a French established company entering the Scandinavian market supports this research. READ MORE