Essays about: "online travel reviews"

Showing result 6 - 7 of 7 essays containing the words online travel reviews.

  1. 6. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation

    University essay from Umeå universitet/Företagsekonomi

    Author : Tina Romanov; Sofia Svedin; [2014]
    Keywords : ;

    Abstract : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. READ MORE

  3. 7. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE