Essays about: "parasocial attachment"

Found 2 essays containing the words parasocial attachment.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  3. 2. Connection through projection- a quantitative study of consumer evaluations of brand extensions performed by personal brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecca Johansson; Agnes Malm; [2014]
    Keywords : Personal brand; Corporate brand; Parasocial interaction; Brand attachment; Congruence;

    Abstract : In a transforming media landscape, new ways for companies to build relationships with consumers emerge. Existing research points towards that brands with higher attachment and visibility in media give rise to more positive consumer evaluations. READ MORE