Essays about: "perceived value"

Showing result 36 - 40 of 914 essays containing the words perceived value.

1. 36. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

3. 37. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Alexander Kokkonen; Josef Holmlund; [2023]
   Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

4. 38. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Olivier Duineveld; [2023]
   Keywords : Transnationalism; cultural challenges; othering; sensemaking; schemata; identity; Japan; The Netherlands; Business and Management; Social Sciences;

   Abstract : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. READ MORE

5. 39. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
   Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

6. 40. BytaBostad : Can the perceived trustworthiness be improved by increasingthe navigability of a web application?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Melker Forsberg; Erik Larsson; Fabian Widlund; Victor Blomberg; Anton Regosa; Erik Holm; Felix Sundbom; Niklas Müller Menck; [2023]
   Keywords : ;

   Abstract : This study investigates if the perceived trustworthiness of a web application can be improved as a result of improved navigability. To find an answer to this, a web applicationnamed BytaBostad was created. BytaBostad helps student get in touch with each otherand, by extension, exchange leasing contract. READ MORE