Essays about: "External Employer Branding"

Showing result 1 - 5 of 21 essays containing the words External Employer Branding.

1. 1. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

4. 3. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marija Rusevska; Nathalie Singh; [2023]
   Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE

5. 4. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Janine Gracia; [2023]
   Keywords : employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Abstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE

6. 5. The Shift Towards Flexible Workplaces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fabian Svanberg; Henrik Simonsson; [2022]
   Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

   Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE