Essays about: "political campaign strategies"
Showing result 1 - 5 of 22 essays containing the words political campaign strategies.
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1. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE
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2. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE
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3. Strategies in the fight for legalising abortion: A qualitative interview study on the strategies used in Argentina’s abortion rights movement
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : This exploratory investigation examines the Argentinian social movement for abortion rights, to provide material of strategies used by a successful social movement. By conducting interviews with participants of the movement, scholars, and representatives of feminist organisations in Buenos Aires, Argentina, the research gains first-hand insight to chart the strategies that were used. READ MORE
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4. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
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5. Envisioning an Environmentally Just Transition: A Case Study of the Democracy in Europe 2025’s Green New Deal Campaign for Societal Transformation
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : The continued increase of greenhouse gas emissions and the growing danger this poses has led to the emergence of several strategies to guide society away from further environmental degradation. Green growth is the pertinent global strategy, it calls for continued growth with the hopes to advance toward technocratic solutions. READ MORE
