Essays about: "Political personalisation"

Showing result 1 - 5 of 15 essays containing the words Political personalisation.

1. 1. Strategic Narratives During Armed Conflict : The Case of Ukraine Post-2022 Russian Invasion

   University essay from Malmö högskola/Institutionen för globala politiska studier (GPS)

   Author : Linh Pham; [2023]
   Keywords : discourse analysis; Ukraine; Russia; strategic narratives; digital diplomacy; political communication; national identity archetypes;

   Abstract : This thesis contributes to the digital and narrative turn in International Relations, supplying a response to the inquiry ‘Which strategic narratives have emerged in Ukraine’s digital diplomacy following the February 2022 Russian invasion?’ The paper observed how the field of politics is revitalised by the interplay between political communication during times of incertitude, digital diplomacy and the trend of personalisation. The thesis evaluated different approaches taken by prior theorists of these spheres and leveraged their knowledge in order to respond to the research question. READ MORE

3. 2. Zelenskyj – Defending the Democratic Spirit : a semiotic case study on political personalisation

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Lucas Douglas; Sara Melander; [2023]
   Keywords : personalisation; visual representation; semiotics; political leadership; political myth; Social Sciences;

   Abstract : Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. READ MORE

4. 3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

5. 4. Computational Scaling of Party Cohesion in Social Media: A Case Study on Twitter Campaigns in Brazil

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Emma Olivia Baker; [2022]
   Keywords : party cohesion; Brazil; social media; political campaigns; Wordfish; Social Sciences;

   Abstract : This thesis explores party cohesion in politicians’ social media campaigns in the context of Brazil. It highlights the importance of studying the interaction between digitalisation of political communication and the party system in developing democracies. Brazil makes an interesting case as it is known for its exceptionally unstable party system. READ MORE

6. 5. “I am kind of reminded of my mother when I see this image” : A qualitative study within the field of political communication and the phenomenon of personalisation.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

   Author : Emma Norberg; [2022]
   Keywords : Instagram; Personalisation; Political Communication; Political Impression Management; Self Construction; Instagram; Personalisering; Politisk Kommunikation; Politisk Intrycksstyrning; Framställning;

   Abstract : Social media has changed how political communication is distributed (Häussler, 2021) and has led to party leaders’ using the platforms to create an image of themselves as ordinary individuals (Bărbieru, 2020). Ahead of the 2022 election, social media is expected to play a more prominent role, with it being the source of choice for first-time voters (Internetstiftelsen, 2022). READ MORE