Essays about: "Systembolaget"

Showing result 1 - 5 of 40 essays containing the word Systembolaget.

  1. 1. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Johan Larsson; [2023]
    Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

    Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

  3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  4. 3. In Wine We Trust - A case study of trust and sustainability at Swedish alcohol retail monopoly Systembolaget

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Johansson; Odette Ovik; [2022-08-04]
    Keywords : trust; stakeholders; relationship; sustainability; institutional trust; wine; customers;

    Abstract : Trust is an important factor for increasing sustainable wine consumption. While focus often is put on consumer-trust, it is also useful to consider trust throughout all steps and relationships in the supply chain. READ MORE

  5. 4. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

    University essay from Lunds universitet/Europastudier

    Author : Alicia Karvosenoja; [2022]
    Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

    Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE

  6. 5. The digital market for private importation of wine - The borderline between retail sales and private importation

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Kristin Einarsson; [2021]
    Keywords : The four freedoms Monopoly Private importation of wine The EU internal market Systembolaget Digital market; Law and Political Science;

    Abstract : This thesis aims to analyse the borderline between private importation and retail sales of alcohol on the EU internal market. This thesis shows that according to the case-law of the Court of Justice of the European Union, the definition of private import is a complex assessment that depends on several factors. READ MORE