Essays about: "Multimodal semiotic analysis"

Showing result 1 - 5 of 21 essays containing the words Multimodal semiotic analysis.

1. 1. POTENTIALS FOR LEARNING IN THE DESIGN OF DIGITAL TEXTBOOKS

   University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

   Author : Sonja Husgafvel; [2023-07-03]
   Keywords : Digital Textbooks; ; Multimodal Text Analysis; ; Semiotic Theory; ; Visual Grammar; ; Potentials for learning; ; History;

   Abstract : Purpose: The aim of this study was to enhance the knowledge of the learning potentials associated with the different designs of digital textbooks and their implications for the representation of historical content. More specifically, the analysis focused on four Finnish digital history textbooks, with the Winter War being selected as the specific learning unit due to its significant role in the history of Finland. READ MORE

3. 2. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

4. 3. Unpacking Representations of Masculinity in the Digital Age: A Case Study of Andrew Tate’s TikTok Presence. : Investigating Content of Andrew Tate as a Catalyst for Shifting Gender Norms and Identity Expression: A Qualitative, Multimodal Critical Discourse Analysis of Andrew Tate’s TikTok Influence and Gender Representations.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Gabriel Frejsjö; Noah Wernersson Birgersson; [2023]
   Keywords : Masculinity; gender roles; social media; Andrew Tate; TikTok; stereotypes; Maskulinitet; könsroller; sociala medier; Andrew Tate; TikTok; stereotyper;

   Abstract : This thesis deals with topics such as masculinity, stereotypes, social media and influencers. The area of interest for the authors is how masculinity and stereotypes can be represented within social media. To investigate this, six TikTok videos of Andrew Tate have been selected. READ MORE

5. 4. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

6. 5. Fitness ideal, how does it work? : A multimodal critical discourse analysis of how male fitness body ideal is communicated on Instagram.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Sustainable Societies (SUS)

   Author : Hasib Zolic; [2022]
   Keywords : masculine; social media; body ideal; ideal; norms; discourse; cda; mcda; cds; semiotic; fitness;

   Abstract : Fitness is considered as a diverse spectrum and the society surrounding it is considered to be in constant flux. There are few male fitness influencers on Instagram acting as mass mediums communicating their daily lives in front of a mass of followers. READ MORE