Essays about: "pragmatics"

Showing result 36 - 40 of 59 essays containing the word pragmatics.

  1. 36. Critically Analysing Newspaper Discourse : A Study of Representation of Ideological Approaches in British Broadsheet Newspapers

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Filippa Werngren; [2018]
    Keywords : ;

    Abstract : This is a linguistic study that focuses on language use in four British newspapers that are well known in Britain for their political positions. The main aim of this essay is to compare and con-trast different British newspapers in order to show how meaning is created and to identify any differences, depending on the discourse. READ MORE

  3. 37. No Laughing Matter : A study of the use of comedy in public service announcements

    University essay from Högskolan i Halmstad

    Author : Josefin Johansson; [2017]
    Keywords : Public service announcements; Advertisements; Advertising; Semantics; Pragmatics; Ambiguity; The United Kingdom; The United States; Australia;

    Abstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE

  4. 38. Explicit and implicit comparison of English and Swedish in English course books for year 7 and year 11 in Sweden

    University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

    Author : Kristin Andersson; [2017]
    Keywords : language transfer; second language acquisition; contrastive language learning; språköverföring; andraspråksinlärning; kontrastivt språkstudium;

    Abstract : This paper compares and contrasts how linguistic transfer has been incorporated in English course books for year 7 and year 11 in Swedish schools. This study has focused on finding explicit and implicit reference to transfer and interference in English course books for Swedish students by identifying references from the authors where they have pointed to similarities and differences between Swedish and English. READ MORE

  5. 39. Pragmatics, Newspapers and Context : A Study of How British Tabloid Newspapers Construct Context

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Ninni Nilsson; [2017]
    Keywords : Newspaper articles; tabloids; pragmatics; Relevance Theory; encyclopaedic knowledge;

    Abstract : While the original focus of pragmatics was spoken conversation, this approach has been increasingly used in the analysis of written and monological texts, e.g. advertisements (Tanaka, 1994), as a means of explaining how the meanings within them are generated and recovered through context. READ MORE

  6. 40. Attitudes toward English as a Lingua Franca (ELF) and its position in contemporary English language curricula in Sweden

    University essay from Stockholms universitet/Engelska institutionen

    Author : Victor Emanuel Chiorean; [2016]
    Keywords : English as a Lingua Franca ELF ; teaching attitudes; linguistic rights and representation; nativespeakerist norms; English Language Teaching ELT ; International Baccalaureate; English 7.;

    Abstract : As a result of various historical, political, economic and sociocultural factors, English today witnesses a unique situation as its non-native speakers represent a clear majority in the world. This has implications for the ownership of the English language as such, the linguistic rights of its speakers and the points of departure for English Language Teaching (ELT) worldwide. READ MORE