Essays about: "problems by mncs"

Showing result 1 - 5 of 13 essays containing the words problems by mncs.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. Consumer Responses to Corporate Social Responsibility (CSR) in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Chang Lili; Cheng Jiaqi; [2017]
    Keywords : corporate social response CSR ; perceived CSR; trust of CSR; awareness of CSR; consumer response; corporate evaluation; purchase intention;

    Abstract : With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. READ MORE

  4. 3. How does a coconut go ‘round? : A case study of the Philippine coconut industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jessica Ceder; Jenny Johansson; [2015]
    Keywords : The Philippines; Coconut Industry; Business Network; Business Relations; Export Network; Value-Added; Collaborative Advantage;

    Abstract : Problem of the Study: Non-traditional, value-added coconut products, such as Virgin Coconut Oil, Coco Water and Coco Sugar, have increased tremendously the last few years and the end-consumer pay a high price in retail for these considered luxury products. However, there is no abundance or indulgence in the life of the farmers and small producers in the Philippines at the other end of this global billion-dollar industry. READ MORE

  5. 4. Open Innovation Channels : A multiple case-study: How MNCs select their Open Innovation Channels and the reason for selecting them

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna G Sandberg; Ivar Ingelman Lind; [2014]
    Keywords : Open Innovation; External collaboration; Open Innovation Channels; MNC;

    Abstract : In today competitive business environment MNCs need to extend their R&D and include external sources to explore and exploit knowledge; Open Innovation is used to meet this increased competitive environment. The aim of this thesis is to explore how MNCs act when they select their external collaboration channels; why MNCs select a specific channel of innovation and problems associated with the work. READ MORE

  6. 5. New Product Development in an Industrial and International Context : A managerial case study of how multinational corporations from different industries can improve NPD practices on an international level

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luis Ignacio Manzano González; Tycho Xerxes Zeno Westerhout; [2014]
    Keywords : New product development; multinational corporations; institutional network approach; strategy; knowledge; industrial environment; international environment;

    Abstract : Nowadays, industries are characterised by their speed and changeability. Many institutions from the industrial environment, such as the technological development, appear to vary over industries. Industries are generally characterised by their instability. READ MORE