Essays about: "Rebranding"

Showing result 1 - 5 of 37 essays containing the word Rebranding.

  1. 1. Resisting Warwick of the Future

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

  2. 2. Weight Watchers: Dieting is out, Healthy is in

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
    Keywords : WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

    Abstract : .... READ MORE

  3. 3. Temporality in Process… : A Case Study of Temporary Use, as an Urban Redevelopment Method in Malmö

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Kevin Sivnert; [2022]
    Keywords : Temporality; temporary use; temporary project; intermediate use; citizen participation; citizen dialog; public space; deliberative democracy;

    Abstract : In every society, the reality of collective decision-making falls short of the democratic ideals in several ways. Yet there is a continuous focus on enhancing and adopting democratic practices through a stronger connection between citizens and public officials. READ MORE

  4. 4. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

  5. 5. Imagining the Metaverse Worlds : The Perspectives of Meta and Indonesians

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Hamzah Dzikri Fadliansyah; [2022]
    Keywords : actor-network theory; civic imagination; digital technology; Indonesia Indonesian tech workers; mediatization; Meta; metaverse; postdigital; science and technology studies; sociotechnical imaginaries; technological convergence; transmedia; Social Sciences;

    Abstract : On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. READ MORE