Essays about: "product marketing research thesis tourism"

Found 2 essays containing the words product marketing research thesis tourism.

  1. 1. Medical Tourism : A study about motivational factors and the prerequisites for creating a competitive offer – with a Swedish perspective

    University essay from Institutionen för ekonomi och företagande

    Author : Nikolaos Christian Kyritsis Froelich; [2012]
    Keywords : Medical tourism; Push and Pull factors; Quality management; Product differentiation;

    Abstract : Medical tourism is a global emerging industry and is an important component of tourism., and operates on the basis of both individual and regional level. Medical tourism refers to a vacation that involves traveling across international borders to obtain a broad range of medical services. READ MORE

  2. 2. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE