Essays about: "public benefit marketing"

Showing result 11 - 15 of 19 essays containing the words public benefit marketing.

  1. 11. CROSS-SECTOR PARTNERSHIP : COLLABORATION BETWEEN HUMANITARIAN ORGANIZATIONS AND THE PRIVATE SECTOR

    University essay from IHH, Marketing and Logistics

    Author : Kamal Mohammed; Nana Afua Boamah Gyimah; [2011]
    Keywords : Collaboration; Corporate Social Responsibility; Cross-Sector; Disaster; Humanitarian Organizations; Partnership; Philantropic; Private Sector;

    Abstract : Disasters can occur anywhere in the world and when they do, human lives as well as infrastructure are affected in diverse ways. The impact of disasters usually warrant an immediate response from aid agencies because human lives are at stake and that is where humanitarian logistics comes into play. READ MORE

  3. 12. Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment

    University essay from Centrum för tillämpad etik

    Author : Farrah Chini; [2011]
    Keywords : advertising; prescription drugs; ethics;

    Abstract : Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. READ MORE

  4. 13. Retailing In India-An Approach

    University essay from Göteborgs universitet/Graduate School

    Author : Nanda Kishore Balijepalli; [2010-06-23]
    Keywords : ;

    Abstract : Indian Retailing is the biggest economy generated sector in India, and the most emerging market in Asia, and other parts of the world. Indian retail market widely accepted around the world because of its quality, production and marketing strategies. The geographical and government sources were the back bones of strong retailing. READ MORE

  5. 14. Mervärden inom svensk nötköttsproduktion : kommunikation och drivkrafter

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Emma Dahlberg Sundling; [2010]
    Keywords : Mervärden; Nötkött; Svenskt; Kommunikation; Drivkrafter;

    Abstract : Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle’s rearing is one of many factors that have begun to play a bigger role when consumersare selecting beef from the shops’ meat counters. READ MORE

  6. 15. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

    University essay from Institutionen för samhällsvetenskap

    Author : Penpitcha Polachart; [2010]
    Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

    Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE