Essays about: "public benefit marketing"

Showing result 6 - 10 of 19 essays containing the words public benefit marketing.

  1. 6. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  3. 7. Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Umme Salma; [2016]
    Keywords : CSR; Marketing; RMG Suppliers; Bangladesh; Corporate Image; Reputation; Buyers; Innovation; Competitive advantage;

    Abstract : Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers. Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data. READ MORE

  4. 8. Insatser och åtgärder för främjandet av laddelbilar i Sverige

    University essay from SLU/Dept. of Energy and Technology

    Author : Björn Sjökvist; [2014]
    Keywords : elbil; laddhybrid; forskning; styrmedel; intervjuundersökning; elektrifiering;

    Abstract : To achieve the goal of fossil independency in the Swedish vehicle fleet in 2030, it would be important to substantially increase the proportion of electric vehicles, both BEV:s (Battery Electric Vehicles) and PHEV:s (Plug-in Hybrid Electric Vehicles). The Swedish Energy Agency has funded numerous research and development projects about electric vehicles in recent years. READ MORE

  5. 9. Export of municipal environmental technology knowledge : An analysis of previous activities and incentives

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Kajsa Kairento; Marcus Nygårds; [2014]
    Keywords : ;

    Abstract : Accelerating urbanisation and greenhouse gas emissions cause some of the world’s important environmental problems, which leads to an increasing awareness of the importance of sustainable environmental technology systems. Sweden has had a very strict environmental legislation since the 1970’s, with Swedish municipalities responsible for local environmental technology service systems. READ MORE

  6. 10. Bridging the gap : A feasibility study of a public showroom

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
    Keywords : Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

    Abstract : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. READ MORE