Essays about: "re branding"

Showing result 1 - 5 of 24 essays containing the words re branding.

  1. 1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Brett Smith; [2023-07-03]
    Keywords : Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

    Abstract : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. READ MORE

  3. 2. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Gréta Balog; [2023]
    Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

    Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

  4. 3. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Hagman; Ellen Håkman; [2022-08-04]
    Keywords : Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

    Abstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE

  5. 4. The process of creating an identity : Designing a product series of EV chargers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Gustav Hellström; [2022]
    Keywords : Design Process; Electric Vehicle Charger; Interaction design; Product Development;

    Abstract : The world is quickly changing and the transition away from fossil fuels is occurring at a rapid pace. The car industry has experienced a radical change in the last years replacing combustion cars with electrical ones. READ MORE

  6. 5. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Keywords : Re-branding; secondhand; communications; marketing; trends;

    Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE