Essays about: "rival goods"

Found 3 essays containing the words rival goods.

  1. 1. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jolita Kilinskaite; Simone Kolar; [2012]
    Keywords : ;

    Abstract : Date:                             June 8th, 2012 Course:                          EFO 705 Master Thesis Course Program:                       International Marketing Authors:                        Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry-  Examples of companies in the cosmetics goods industry   Research Question: How do companies in the FMCG industry react to rivals actions?   Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions   Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents   Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive    marketing strategies in the FMCG industry   Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents   Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE

  3. 2. Logistics Management in Retail Industry : A case study of 7-Eleven in Thailand

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Latika Supasansanee; Patthaveekarn Kasiphongphaisan; [2009]
    Keywords : 7-Eleven Thailand; Logistics; Retail Convenience; Distribution Center and Warehouse; IT-Apply in retail store; Competitive advantage;

    Abstract : Master’s thesis in International Logistics and Supply Chain Management Title:  Logistics Management in Retail Industry: a case study 7-Eleven in Thailand Author:  Latika Supasansanee and Patthaveekarn Kasiphongphaisan Tutor:     Susanne Hertz and Benedikte Borgström Date:      June 1, 2009 Keywords: 7-Eleven Thailand, Logistics, Retail     Convenience, Distribution Center and Warehouse, IT-Apply in retail store, and Competitive advantage Introduction: In today’s challenging competition in the consumer goods, the manufacturers strive for their products to reach final customers before they turn their heads to the rival’s ones. This research attempts to understand and investigate how 7-Eleven company manages its logistics activities, distribution and applying information technology to achieve competitive advantages. READ MORE

  4. 3. Predatory Pricing Policy under EC and US Law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Christian Barthel; [2002]
    Keywords : European Affairs; Law and Political Science;

    Abstract : Predatory pricing poses a dilemma which perplexed and intrigued the competition community for many years. It is one of the most discussed topics in the area of antitrust economics, as the critical issue is to meld economic insights with sound legal rules. READ MORE